Ida C. Melen

Ida brings end-to-end UX experience, especially in user research, concept development, and testing. She’s worked with well-known Norwegian brands like FINN and Vipps, as well as scale-ups such as Firi, giving her a strong feel for products at different stages. 

As an avid ski tourer, she understands mountain context, how plans shift with weather, snow, and time, and she channels that into clear flows and plain language. At Skida, Ida leads the design process: gathering and synthesizing insights, shaping product strategy, and translating findings into interfaces that make trip planning safer, easier, and more satisfying.