Crister Aa. Næss
Advisor
Advisor with deep commercial roots in the outdoor industry and a sharp eye for untapped potential. Drawing on his experience from brands like Åsnes and Active Brands, he bridges strategic brand-building with tech-driven innovation to open new doors and accelerate Skida's growth.
Crister brings a sharp commercial instinct and a proven track record of building strong brands within the outdoor and tourism industries. With extensive experience spanning marketing, e-commerce, and business development for renowned names like Åsnes, Active Brands, and Voss Resort, he knows exactly what it takes to stand out in competitive markets.
Throughout his career as a founder, investor, and advisor, Crister has consistently helped both tech startups and established destinations thrive. He is at his best when identifying opportunities where others see limitations, turning complex challenges into clear, profitable strategies.
At Skida, Crister leverages his commercial expertise alongside a forward-thinking approach to digital tools and AI. He shares his vast experience to help us reach new mountain enthusiasts, strengthen our brand presence, and build the robust commercial foundation needed to scale safely and successfully.